A few pieces of my content
Below is a small selection of the content I’ve created over the years. My broader work includes white papers, guides, thought leadership, blogs, email campaigns, scripts, ad copy, social posts, reports, ebooks, and everything else required to build a targeted content strategy designed in close proximity to sales, product, and customer success teams.
My aim is always to build trust with the reader by offering content of value and utility, while positioning our product in a positive and truthful light. A strong content strategy is about cultivating a relationship with the audience over time, and that requires thoughtful writing based in knowledge and care.
Omni-channel sales best practices guide
| Motoinsight
This guide helped prospects and existing customers visualize the ways MotoCommerce could improve their automotive sales experience for buyer and seller alike. Not only did this help customers get more from the product, but it was a powerful sales tool that made a new product category seem useful and manageable to old-school skeptics of the auto industry.
State of the industry report: manufacturing
| Igloo Software
Designed to fuel new campaigns including email marketing and ABM, this series of reports connected the topical challenges faced by our ICP industries with tailored solutions powered by our intranet platform. This report focuses on manufacturing, but more versions have been built for industries including retail, hospitality, and more.
Going Beyond SharePoint White Paper
| Igloo Software
A key challenge as companies downsized their tech stacks was the prevalence of SharePoint as the fallback. This white paper was designed to educate prospects in the limitations of SharePoint, and the importance of the many additional benefits an true intranet solution has to offer.
RO-Why: the Business Value of a Digital Workplace eBook
| Igloo Software
One of our most used pieces of collateral, RO-Why makes the data-backed business case that so many of our prospects demanded. This eBook is instrumental in moving prospects through the pipeline, and is a go-to for both sales and digital marketing efforts.
I’ve also been known to do video
(when we don’t have the budget for a professional)
Mitsubishi ClickShop explainer | Motoinsight
Mitsubishi loved my user-focused product explainer so much, they asked for their own custom version. You can see it on their website over here.
I built every part of this video aside from the voice over—I even filmed some of the b-roll!
TradeFirst teaser video/GIF | Motoinsight
What better way to advertise a major new feature than with a short video that can also be repackaged as a GIF? This video was used on our website, in ads, and embedded in emails.
This one was all me, too!
“Flex” product video | Igloo software
I was tasked with projecting our new brand vision out in video form ahead of Igloo’s first product launch in over a decade.
I built the entire video (including the voice over this time) but borrowed a couple animations from a previous explainer.