A few pieces of my content
Below is a small selection of the content I’ve created over the years. My broader work includes white papers, guides, thought leadership, blogs, email campaigns, scripts, ad copy, social posts, reports, ebooks, and everything else required to build a targeted content strategy designed in close proximity to sales, product, and customer success teams.
My aim is always to build trust with the reader by offering content of value and utility, while positioning our product in a positive and truthful light. A strong content strategy is about cultivating a relationship with the audience over time, and that requires thoughtful writing based in knowledge and care.
Omni-channel sales best practices guide
| Motoinsight
This guide helped prospects and existing customers visualize the ways MotoCommerce could improve their automotive sales experience for buyer and seller alike. Not only did this help customers get more from the product, but it was a powerful sales tool that made a new product category seem useful and manageable.
State of the industry report: manufacturing
| Igloo Software
Designed to fuel new campaigns including email marketing and ABM, this series of reports connected the topical challenges faced by our ICP industries with tailored solutions powered by our intranet platform. This report focuses on manufacturing, but more versions have been built for industries including retail, hospitality, and more.
Digital employee experience White Paper
| Igloo Software
This white paper drove home a key pillar of Igloo’s new brand: the concept of “DEX.” As a relatively new term to most of our prospects, market education was needed to support our sales team and frame their conversations in a more favourable way.
Igloo Mobile App Frontline Sales Sheet
| Igloo Software
In addition to our main “data sheet” that covered the features and benefits of the mobile app, this sales sheet was designed to highlight the value of a mobile app specifically on the frontlines of our ICP industries.
I’ve also been known to do video
(when we don’t have the budget for a professional)
Mitsubishi ClickShop explainer | Motoinsight
Mitsubishi loved my user-focused product explainer so much, they asked for their own custom version. You can see it on their website over here.
I built every part of this video aside from the voice over—I even filmed some of the b-roll!
TradeFirst teaser video/GIF | Motoinsight
What better way to advertise a major new feature than with a short video that can also be repackaged as a GIF? This video was used on our website, in ads, and embedded in emails.
This one was all me, too!
“Flex” product video | Igloo software
I was tasked with projecting our new brand vision out in video form ahead of Igloo’s first product launch in over a decade.
I built the entire video (including the voice over this time) but borrowed a couple animations from a previous explainer.